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Effective Date: August 7, 2026
McCourt Equipment, Inc. (“McCourt Equipment,” “we,” “us” or “our”) respects your privacy. This Privacy Policy explains how we collect, use and share information when you visit our website, submit information through our forms, contact us or interact with our marketing and advertising.
Information You Provide to Us
We collect information that you voluntarily provide when you contact McCourt Equipment or interact with our website. This may include information submitted when you:
Depending on the interaction, the information you provide may include your name, company, email address, phone number, location, department, equipment interests, project information and other information you choose to provide.
We use this information to respond to requests, provide information about our products and services, support sales and rental conversations, provide customer service and maintain business relationships.
Information Collected Automatically
When you visit our website, we and our service providers may automatically collect certain technical and usage information through cookies, tags, scripts and similar technologies.
This information may include:
We use this information to understand website activity, improve our website, measure marketing performance, evaluate advertising and better understand the interests of prospective customers.
Website Forms and Lead Measurement
McCourt Equipment uses website forms to collect inquiries, quote requests, newsletter signups and other information.
When certain forms are successfully submitted, we may record technical conversion information for analytics and advertising measurement. This may identify the type of action completed, such as a general contact request, sales or rental inquiry, rental quote request, tradeshow inquiry or newsletter signup.
Our current analytics implementation is designed so that customer-entered form information such as names, email addresses, phone numbers and message contents is not intentionally included in the analytics conversion events we send to Google Analytics.
Information entered into the form itself is separately provided to McCourt Equipment so that we can respond to your request.
Google Analytics and Google Ads
We use Google Analytics 4 to understand how visitors use our website and to measure the performance of our marketing activities. Google requires websites using Google Analytics to disclose its use and explain that Analytics collects and processes website usage data.
Google Analytics may use first-party cookies and other identifiers to distinguish users and sessions and measure website activity. Google Analytics 4 uses first-party cookies for purposes such as distinguishing unique users and sessions.
We use Google Analytics for purposes that may include:
Our Google Analytics property is linked to Google Ads. We may use Google Analytics Advertising Features and Google Ads technologies for advertising measurement, attribution, audience analysis and related advertising activities.
These features may use Google Analytics cookies or other first-party identifiers together with Google advertising cookies or other third-party identifiers. Google requires users of Analytics Advertising Features to disclose the features used, the use of first-party and third-party identifiers together and available opt-out methods.
We may use these technologies to:
Google provides controls that allow users to manage advertising preferences. Google also provides a Google Analytics opt-out browser add-on for users who wish to limit certain Analytics measurement.
McCourt Equipment does not currently use Google Ads Enhanced Conversions for the website form conversions described above.
Business Visitor Identification and Marketing Analytics
We may use third-party analytics and business intelligence technologies to better understand which organizations visit our website and how those organizations interact with our content.
These technologies may process information such as:
We may use this information to understand prospective customer interest, evaluate marketing effectiveness, support sales and customer relationship activities and improve our website.
These services may attempt to associate website activity with a business or organization where sufficient information is available.
Email Communications
If you sign up to receive email communications from McCourt Equipment, we may use third-party email and communications service providers to help manage subscriptions and deliver messages.
You may unsubscribe from marketing emails at any time by using the unsubscribe link included in those communications.
We may still send communications that are necessary to respond to an inquiry, provide requested information or maintain an existing business relationship.
Phone Calls, Call Measurement and Recording
Calls to McCourt Equipment may be recorded for quality assurance and related business purposes. Callers are notified that calls may be recorded.
We also use Google Ads call reporting to measure certain calls generated by advertising. When call reporting is enabled, Google may use forwarding numbers to measure information such as call duration, call start time, whether a call was connected and the advertising campaign associated with the call.
Google Ads call recording may also be enabled for eligible advertising-generated calls. Google states that eligible callers receive an automated notice at the beginning of recorded calls.
Recorded calls made available through Google Ads are retained by Google for a limited period. Google currently states that eligible recordings are available in Google Ads for 30 days.
Cookies and Similar Technologies
Our website and our service providers may use cookies and similar technologies for purposes such as:
Some cookies and identifiers may be set directly by our website, while others may be provided by third-party services such as Google.
You can generally manage or block cookies through your browser settings. Blocking certain cookies may affect website functionality or the availability of certain features.
Where required by applicable law, we will obtain appropriate consent before using cookies or similar technologies that require consent. Google also requires consent for certain Analytics and advertising uses where legally required.
How We Use Information
We may use information collected through our website to:
How We Share Information
We may share information with service providers that help us operate our website, manage communications, measure advertising and analytics, support sales activities, maintain our systems or otherwise support our business operations.
These may include:
We may also disclose information when required by law, legal process or government request or when reasonably necessary to protect McCourt Equipment, our customers, employees or others.
We do not sell personal information in the ordinary sense of exchanging personal information directly for money.
Some privacy laws may define terms such as “sale,” “sharing” or “targeted advertising” more broadly. Where applicable, we will handle requests concerning those rights in accordance with applicable law.
Your Choices and Privacy Requests
You may:
To submit a privacy-related request or ask a question, please use the contact information or contact form provided below.
We may need to verify your identity before completing certain privacy requests.
Data Retention
We retain information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, respond to inquiries, maintain business records, support customer relationships and comply with legal obligations.
Retention periods may vary depending on the type of information, the purpose for which it was collected and the systems or service providers involved.
Data Security
We use reasonable administrative, technical and organizational measures intended to protect information from unauthorized access, loss, misuse or disclosure.
However, no website, system or electronic transmission can be guaranteed to be completely secure.
Third-Party Websites
Our website may contain links to websites operated by third parties.
McCourt Equipment does not control the privacy practices of those websites. When you visit another website, its privacy policy and practices govern the information collected there.
Children’s Privacy
Our website and services are intended primarily for business and commercial audiences and are not directed to children.
We do not knowingly use our website to solicit personal information from children.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our technology, services, business practices or legal requirements.
When changes are made, we will update the effective date shown at the top of this page.
Contact Us
If you have questions or concerns about this Privacy Policy or how McCourt Equipment handles information, please contact us:
McCourt Equipment, Inc.
Phone: 888-838-9252
Contact: mccourtequipment.com/contact/